Hey! I am Ernesto Ferreira,
With 3 years of experience on Product Management (Fintech, Education) and 3 years on Sales (Fintech, HRtech, NGO) and a core basis of 7 years as entrepreneur in multiple scenarios.
I carry this unique profile crafted working in Startups, Scale-ups and Enterprises, a background built in Brazil, Israel, United States, Canada and Chile.
I stand out in chaotic scenarios, aggregating and analyzing data; connecting business challenges with product vision. I embrace remote work, investing time and intention to create real relations and connections.
And always, appreciate the challenge to work with diversity, bringing fluency in English, Spanish, and Portuguese.
Senior Product Manager at Volvo Financial Services - Latin America (2024-present)
The most growing business unity at Volvo Finances, the most innovative in Volvo Group.
- Conducts Payment solutions in Volvo Chile (using Open Finance).
- Responsible for Brazilian platforms: App Banco Volvo.
- Disseminates the culture of Products and digital transformation.
- 4D Roadmaps, OKR, Data-driven decisions.
Product Manager at Celcoin (2023-2024)
The fastest growing infratech for financial institutes in Brazil (+100% YOY).
- Key-clients development for Open Finance products (top tier banks: Chile and Brazil).
- Created the shorter payment journey possible at Open Finance Brazil (1 click before bank).
- Built product documentation, see here.
- Conducted 3 squads: Payment, Data, and Marketplace.
- Participated at working groups at Open Finance Brazil (Central Bank).
1-page thesis financial impact (Market Size + playbook).
Tested a thesis and answered all questions:
- How much money do we have here?
- How much time to address this market?
- What are the rates expected per stage?
- What are the best practices?
- Were can we find the clients?
Product Manager at Arco Educação (2022-2023)
NASDAQ listed company, provides B2B solutions to 3 million students in Brazil.
Created an integrated system for Product Discovery.
Using Notion databases, I have been able to consolidate the process bellow:
- Evidences (desk research, interview's snippets)
- Evidences aggregating: source, names, relations
- A group of evidences creates: hypothesis
- Hypothesis led to Product Opportunities
Such system helps Engineering (further in the pipeline) being connected to clients (our main sorce)
Responsible for Product Marketing achieving 95% renewal success: all time record.
- Largest educational system in Brazil
- Created the marketing strategy and materials for:
- Sales training
- Board of directors
- Schools
- This document was the main source of support when renewing contracts with school
- Created engagement strategy based on user data analysis which increased 8x Monthly Active Users and 4x paying schools. See method here.
National Partnerships Manager at TETO Brasil (2021-2022)
One of the most impactful social enterprises in Latin America; activities in 18 countries.
- Supervised the fundraising of R$ 1,000,000 through B2C campaigns.
- Established growth strategy for 1,000 monthly donors using ROI, LTV and CAC metrics.
- Focal role for international cooperation (USA, ARG, URU).
Early-stage entrepreneurial experiences (2014-2021)
- Co-founder at International Youth Day - Brazil (2019-2021)
- Created partnerships with more than 100 organizations in 12 months.
- Worked with United Nations (UNAOC, UNFPA, UNDESA), WWF, and Purpose.
- Idealized and sold out 200 ambassadors enrollment for a 12 week remote training on leadership
- Engaged more than 500,000 young innovators all over Brazil.
The biggest international Youth Day Movement on Earth. Key partner of United Nations.
See impact growth.
- Business Developer at Real Networking (2018)
- Most innovative HRtech in Brazil, accelerated by WOW and Brazilian Government
- Weekly training (and practice) on product development, sales, and marketing.
- B2B strategy (Linkedin, Pipedrive, Excel) led to 1,000 business in funnel.
- Tested four business models, applying: market fit, market size and A/B research.
Diverse roles in a team growth from 4 to 24 people.
- Founder at U:time in Israel (2016)
- Startup received investment proposal based on a USD 100,000 valuation.
- Co-founder: Entrepreneurial School at UFRGS (2015)
First startup-focused program in the University.
As an entrepreneur looking for such learning, I did co-create the program and brought internationally-renowned speakers (from Nasa, Google, Forbes)
- Founder of Lusco-Fusco (2014-2016)
Youth led organization for social innovation, see our Toolkit.
Education
Membership - Reforge (2023-2024)
Mastering Product Management, Data for PMs
Young Leaders of America Initiative - US Department of State (2022)
Worked in Austin for 4 weeks.
- Innovation, entrepreneurship, investment, and growth.
- Brazilian representative among 200 leaders from all America.
Civil Engineer at UFRGS (2019)
The n˚1 Brazilian University by the national government.
- Thesis and emphasis on production engineering and innovation.
Transdisciplinary Innovation Program | Hebrew University (2016)
8 weeks program in Jerusalem, program details.
- From new tech to the core of entrepreneurship inside the Startup Nation.
- Innovation, Market research, Data analysis, and the Future of Technology.
Intercultural Leader - United Nations (2015, 2018)
Brazilian representative in Global Forums at United Nations-NY on Youth and innovation.
My Artifacts
Mentoring and Consulting
I have applied the Double Diamond methodology to my personal process, which allowed me to know when to explore and when to focus.
Together, on weekly meetups we can apply such methods for Enterprises and Personal development.
Learn more:
Mentoring and Consulting
.png%253Ftable%253Dblock%2526id%253D256b46b9-dd02-47c1-82b8-e84f3e85ef2f%2526cache%253Dv2%3Fwidth%3D1500%26optimizer%3Dimage&w=256&q=75)
.png%253Ftable%253Dblock%2526id%253D1b0af332-84a9-4756-9da3-441bccc6f0b9%2526cache%253Dv2%3Fwidth%3D1500%26optimizer%3Dimage&w=256&q=75)
